Article by jekky

“Parity end” mean “cheap” on the end of the road? Is not necessarily so. Chairman Yong-Qiang Liang said, as happy people, this does not mean that happy people will give up the cheap tactics. The golden age in the past, the well-known parity mode?? Large area, take the flag once branded offering cheap pharmacy gives the pleasure of conquering, because of over-reliance on this mode, so many cheap pharmacy parity of the times seemed at a loss after flawless. Naturally, many cheap pharmacy again look forward to the sights and the happy people who want to as before, inspiration from the example of the body. But the results so they are a bit disappointed in the past like a rallying cry of “Big Brother” was silent, perhaps blame them, the key moment in the market, low-key, silence is the rule. People and happy people we put aside the successful listing, but the “cheap end of” What happened after they changed, but is very eager to know the answer. Perhaps, the change does not necessarily apply to other cheap pharmacy, but at least the industry will bring some inspiration. Pharmacies hundred sales charts in 2008 has been released, and happy people per capita among the top 10 of the column, which gives us the study justified. Some people have calculated for the 24 million annual sales equal shares in 125 stores, the average daily sales per store is more than 50,000 yuan, on the seen in today’s retail environment, is not too bad harvest. Cheap pharmacy restructuring is an inevitable trend, cheap pharmacy obvious problems faced in the past year, the number of parity operators had been fascinated by some of the new concept, hoping to find a new road, from a practical angle practice not only failed, but give them more confused. So, the people and happy people are doing? People: how to create “not the old legend” Taking advantage of covering the National Yaojiao Hui Xian the machine, press the big people in the North Avenue of the pharmacy to serve as the first stop. Shop was in December 2002 opened the first people in the stores in Xi’an, Shaanxi people’s head office is in the local reputation, is the highest sales people big pharmacy stores, but also is selling off a few billion one single shop. 4 morning of the 14th, the reporter went to the people the atmosphere rather facade North Avenue store. Open store shelves arranged by Arabic numerals district, a total of 15 districts, of which 6 to 10 zones Health Products Washing supplies, food and other non-drugs. Shaanxi people, according to Planning Minister large pharmacy Hee introduced in 2006, the shop non-drugs accounted for 8%, and now reaches 30%, while its sales are about 30% of total sales. 4 23, it’s the people in Guangzhou were investigated and many treasures Big East store shops, health care products that occupy the most prominent position, mainly deep sea fish oil, lecithin and other series. Stores in the Big East, the reporters saw four different brands of similar Health Products , To counter some form of display, with cosmetics and other health care products, accounting for nearly half of the area, while the other half area in addition to drugs, but also Medical Devices Experience Zone. Reporter noted that, in place Cold Medicine on the shelves, heat particle in addition to 39 cold production for children of Hong Kong Ke Dalin, the other are non-branded products, which are common features of cold medicine is almost the price of 10 yuan. People in Xi’an, the North Avenue store, same price of 10 yuan a number of non-branded drugs. Hee told reporters on the classic counter drugs are old drugs into the flat out flat, can attract many consumers. People Dispensary in front of each store, as always, played every species name price, Great Eastern stores also labeled Diabetes Discount on the discount rate. It is understood that people with strong health care, medicine, one in Guangzhou jointly launched a museum of life of diabetic friends, and trying to “bundling” greatly reduce their marketing costs. People in Xi’an, North Avenue stores, cosmetics accounted for half of the entrance to the first shelf, Great Eastern store shelves placed at the entrance is also the first drug and cosmetic products. Guangdong Great Eastern stores and many people treasure stores were opened in 2005 and 2006, many treasures shop store compared with the Big East, an area of some compression, about 200 square meters. And the Xi are confirmed to reporters since last year, mainly in Xi’an open 200 to 300 sq m of community shops, variety positioning according to the characteristics of the consumer area to be, for example, near the university in Xi’an area Xiaozhai shop more, the the proportion of store brand medicines also relatively larger. Visits from journalists on the ground results, health care products sales people have occupied an important position, the price of other similar pharmacies. Pharmacies in the same lot size of view, people are still the largest pharmacy. Although the cosmetics in its stores occupy the best position, but contributed little to the actual sales. The absence of many brand drugs, do not rule out the listing of the people is to use the same strategy as Nepstar, first big profit. Industry veteran, who declined to name those who pointed out that although some people have also opened a community shop in a small area, but are testing water quality, once the listing successful merger of the way to go, how from big to small is a need to consider The question, “What varieties of the excluded, and which species should be retained, must seriously consider. from the people out of the shop look, they still want to keep an area’s strengths, to ensure that species is more complete than any other pharmacy.”

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